Third-party cookies are not supported in browsers like Safari and Firefox, and face low opt-in rates in Chrome. Besides undermining publishers' monetization efforts, they pose risks of data leakage, eroding consumer trust.
The shift to robust, privacy-first identity solutions is essential to protect media owners’ revenue and strengthen consumer relationships.
No Cookies, No Problem Checklist for Publishers” provides publishers with a step by step guide to help make the most of universal IDs and fortify their addressability strategy against signal loss
Fill in the form to download the checklist.